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Warning: Using Social Media for marketing purposes is a delicate process. Tools such as Facebook and Twitter have a community that believes in give and take. If all your updates and messages on these tools is just to promote yourself and your business, it will discourage participants from you and tarnish your brand. These communities are looking to engage with other people and companies that will give them value.

Social Media Marketting Solutions

Social Media is a excellent tool to get engagement with customers. This is a method of giving value to them. Respond to queries by customers, this will demonstrate your company listens to customers. Ask questions, and run Polls to get information on the wants and needs of customers.

Inbound Marketting and Social Media

Inbound marketing and Social Media work extremely well together. Inbound marketing is when you give information to your customers to demonstrate your expertise, and gain trust with the people browsing your site. Social Media can be used to announce when such information is published on your website. By releasing information articles to the public, you are giving value to others with free information. Twitter, for example, has many "tweets" of links to articles of information, not just messages of what people have eaten for breakfast!